OUR STORY

Breya was established with the sole purpose of adding a modern take on Indian wear. A team of young professionals led by Tanvi Agarwal (Creative Director), came together in 2016 and founded BREYA. Tanvi’s skill and passion to make a difference in everyday clothing of today's contemporary women, led to the inception of our brand. She has a team of dedicated designers, who under her guidance are relentlessly delivering smart & modern ethnic wear keeping up with the latest trends and styles. The philosophy of the design team is to respond instinctively to the latest trends and changing needs of customers and keep delivering designs that appeal to the new-age women in India.

Wondering what Breya means?

Breya is an Irish Girl’s name. It means Pure & Spirited. “Pure” signifies the simplicity and practicality in our designs and “Spirited” signifies the vibrancy, boldness & modernity of our customers.  

Our capabilities

Bringing innovation in each step of our business is what makes us click. Our in-house capabilities in designing, sourcing, technology, branding is all driven by one single motto – innovation.

OUR DNA

Creativity & Simplicity – for us creativity is more than just being different. Making the simple, awesomely simple is creativity for us.   

OUR VISION

ABP Apparels Pvt. Ltd. owns and operates the brand – Breya. Our vision is to create a contemporary women’s lifestyle brand that is well-admired and truly world class in its thinking & execution. Over the next decade, we want to become one of the top 3 fashion & lifestyle platforms in India with respect to product portfolio, distribution network, technology and branding capabilities.